Posts Tagged selling

When it comes to running a small business, there will be no shortage of tasks to perform and things to buy. However, you must prioritize in order to be an effective and successful small business owner. Otherwise, you may find yourself working for someone else.

Here is an ordered list of priorities. We call it “The Small Business Priority Manifesto.”

1. Never let off the gas pedal when it comes to selling and marketing your products and services

2. Retain current customers

3. Increase the number of customers

4. Send estimates, bill clients and conduct collections

5. Maintain available cash or credit for expenditures

6. Meet payroll

7. Hire great people

8. Be sensitive to employees’ needs and ideas

9. Invest in your staff by training them

10. Offer an excellent product or service coupled with fantastic customer service

11. Know how your products and services differ from your competition

12. Set obtainable goals

13. Delegate tasks that someone else can do better

14. Treat trusted suppliers and lenders warmly

15. Review expenditures over $999.99 thoroughly

16. Complete tasks now that must be dealt with before they turn into a nightmare. In other words, do not procrastinate what’s important.

Twitter is built around the concept of blogging, but comes with some restrictions that you would not have on your own personal blog. The biggest of these restrictions is that you are limited to 140 character in any of your posts. Twitter 140 character posts are often referred to as tweets in the Twitter world. This restricted space forces you to convey a concrete thought very precisely.

What is amazing about these tweets is that they are viewed around the world. You can create a Twitter post, tweet, in Pittsburgh, and your post can be read in India. It goes without saying that Twitter is one way to reach a global market quickly. Just imagine the possibilities of reaching out to customers around the world!

Your tweets can be sent to individuals or entire groups. As you can see, tweeting can readily speed up mass communication to potential and current customers. Imagine if you were running a sale or special promotion. In 140 characters or less, you could quickly get your message out and begin getting sales, but you will need to be careful with the frequency of running your sales posts through Twitter. Twitter is not the place for constant selling and spamming. No one will like what you have to say, and you will be ignored and when you really think about it, you don’t like nonstop sales messages either, especially from people that you have just met.