Posts Tagged retweet

This is what the marketing model looks like when applied to social sites like Twitter.

1. Target your customers quickly and easily through Twitter

You can find and follow potential clients online very quickly by using the Advanced Twitter search feature that lets you geo-target them within a certain radius and city. With it, you can get pretty specific quickly with Twitter when it comes to reaching out to potential clients. You can also use sites like Nearby Tweets to target in on future customers with their geo-targeting and industry specific search features.

2. Build Your Twitter Followers

Once you have located and followed them, tweet about content that is helpful and informative to your potential client, and they may return the “love” and follow you back. If you badger them with sales messages, you can expect a very poor follow rate.

3. Create a Blog

Include your link on Twitter in your profile that gives people the option to dig a little deeper into what your services and products are. You do not have to set up a blog but you will get the most benefit if you do and we will discuss why in the next step. You can also use a website or your Facebook page to provide more information about your products and services. Make it easy for visitors to find your services, products, and special offers once they arrive from Twitter onto your site.

4. Write Quality Blog Content

There are plug-ins available for Word Press that allow you to tweet the title of your blog posts automatically to Twitter. The tweet will include a link back to the blog article where people can read the full blog post. Once they are on your site, that is your chance to sell to them. These Twitter posts that include your links may get retweeted to their followers which will bring your blog more traffic.

5. Track the Traffic and Results

You should be tracking and taking a look at your traffic statistics to get a good understanding of where your traffic is coming from and how much traffic you are getting. Google offers the very popular free tool known as Google Analytics to help you do this. It is very easy to set up and only takes about 10 minutes to do so. By tracking your Twitter traffic, you will see what is getting you the best results and you will be able to adjust accordingly for better results.

When you share your tweets with all of your followers, make sure that you include a “human side” to your posted messages too. It’s acceptable to let followers know some more personal non business  information such as, I just got out of a boring meeting, I can’t wait for the weekend, I lost my keys, I forgot to buy my wife’s birthday present,  I was late to work, I am going to my kids play, or I  just picked up Starbucks. I think you get the point here. By doing this, you will make your business more relatable to clients.

Besides posting your own posts on Twitter, you can share useful tweets with others. This is known as retweeting, and it is a vital part of the social experience within Twitter. When you are retweeting, you are sending tweets to your followers that you basically are endorsing that others have posted. Retweeting goes well beyond just giving someone credit for a good Twitter post. By doing it, you are letting your followers know that you value this person’s opinion, or you like this post, or you find this tweet helpful and informative.

The other side of retweeting is when others retweet you tweets. This can help you get your message out to the Twitter world much faster.