I remember when I first switched over to Google as my search engine of choice. This was in the early 2000s. I had regularly used Yahoo to that point, but I would often find myself having to run different queries in order to get what I was after. Basically, they were not delivering the results that I was looking for.  Thus, began my dabbling with other search engines of the day.

What I loved about Google (and still do) is that they more often understood my intent the first time around when I searched, and I also liked their no nonsense interface that was not all cluttered with ads and news items. The accuracy of their search results outperformed the other search engines and this is what has kept me and many others hooked on Google to this day.

With Google Caffeine, Google has taken a step further in understanding a searcher’s intent by delivering what is known as blended results. Blended search results are nothing new, but now Google has perfected them a bit more. With the new Google SERP, you can now be shown images, news, twitter posts, Google Products, videos and related searches based on your query. Google is also more quickly sifting through the value of Social Media sites by delivering the most relevant sites higher in their SERPS for a given topic.

Google is not just providing their search results faster. They are also providing relevant results faster for your search. This helps Google keep the Lion’s share of  the searches performed by end users.

Google knows human behavior quite well. Maybe they know us even better than they care to admit. One thing that is certain, when it comes to search behavior, is that we want our results relevant and fast. That is why Google has focused on delivering their results even faster than before. The Google search engine has always been quick, but now it’s faster than ever. Many tests that we have recently been run on the beta version of Caffeine have shown that search results are being delivered at an average of twice as fast, when compared to the last version of Google search enigine.

You can tell how fast Google is delivering search results, because they publish the speed at which at they delivered your search query on the SERP (Search Engine Results Page). This appears right next to the number of results that there are for your keyword.

For example, when I search the term “google caffeine”, the following data is published by Google on the SERP.

It is impossible to compare the search results for keywords against such sites as Bing and Yahoo since they do not publish the speed at which they deliver their SERPs, and who can blame them. There is no sense publishing this data unless they are up to speed with Google.

We live in a microwave society today to say the least. We want everything done for us our way and in an instant. That is why Google has tweeked this part of their search engine. It’s just one more way for them to stay ahead in the search engine marketing game.