On Twitter, people “follow” one another. When you follow someone on Twitter, their tweets appear  on your Twitter timeline which is part of your Twitter account. You will not need their approval to follow them, as long as their account is a public account and not private. You can follow friends, family members, movie stars, businesses, and a whole lot more.

Now, when it comes to marketing your business on Twitter, you want to get as many qualified followers as possible, as they can turn into customers. One of the best ways to get followers is to post useful information that will make others want to follow you. Once again, do not beat them over the head with your sales message because tweeple, Twitter people, will unfollow you very quickly and that is not our objective here. When marketing through social media, try to think of it as inviting a friend over for dinner and building a relationship over time that can lead to a sale. When your friend comes over to eat for the very first time, you should be more interested in getting to know him or her and not immediately selling to them. If you begin “pitching” them too soon, you risk losing not only a potential sale, but more importantly, a friend too.

Twitter is built around the concept of blogging, but comes with some restrictions that you would not have on your own personal blog. The biggest of these restrictions is that you are limited to 140 character in any of your posts. Twitter 140 character posts are often referred to as tweets in the Twitter world. This restricted space forces you to convey a concrete thought very precisely.

What is amazing about these tweets is that they are viewed around the world. You can create a Twitter post, tweet, in Pittsburgh, and your post can be read in India. It goes without saying that Twitter is one way to reach a global market quickly. Just imagine the possibilities of reaching out to customers around the world!

Your tweets can be sent to individuals or entire groups. As you can see, tweeting can readily speed up mass communication to potential and current customers. Imagine if you were running a sale or special promotion. In 140 characters or less, you could quickly get your message out and begin getting sales, but you will need to be careful with the frequency of running your sales posts through Twitter. Twitter is not the place for constant selling and spamming. No one will like what you have to say, and you will be ignored and when you really think about it, you don’t like nonstop sales messages either, especially from people that you have just met.