When creating your Twitter profile, you will need to be short and concise because you have 160 characters to share your story or message with the Twitter community in the bio of your profile. Within your profile, you also get to add a photo which can be yours or a company logo if you choose, list a URL to your blog or website, include your name, and indicate your location. They will also let you personalize your background. This is a great spot for your company logo and a short message that you would like to share with the world.

Because a Twitter profile is not as elaborate as a Facebook or MySpace profile, people may overlook adding their information, but do not make this mistake. Your Twitter profile serves as a great introduction to potential clients who may want to follow your company. The whole premise of Twitter is to pack as much quality concise information into quick bite size pieces and a Twitter profile is no different.

The most important aspect of your business is not your business plan, financing, current industry trends, ideas, employees, taxes, location, nor your health insurance plan. It’s having customers to serve. By far, this is always the number one rule of business. By having a customer, your business has now been validated. You now have someone to sell your product or services to. Rule number one is very simple, but you would be surprised how often it is overlooked.

You may not even have a business now, but don’t let that stop you from determining if you have a customer. How can I do this without a business you ask? You can achieve this by doing market research, using common sense, conducting some test marketing, and utilizing some deductive reasoning. Here are some examples that can get your brain churning. The toothpaste company that actually develops a toothpaste that whitens teeth knows that they have customers because of the number of people who spend large sums of money at dentists getting their teeth whitened. The lawyer who focuses on medical malpractice suits knows that they have a customer because of the large sums of money that can be won in a case for patients going through undue pain and suffering after being treated. The idea of ebay was brilliant because brick and mortar auction houses have been around conducting auctions forever.

To put it simply, having a customer is rule number one. Getting a customer is rule number two. Keeping the customer is rule number three. Following these three simple rules will keep you in business for as long as you want to be in business.