This is what the marketing model looks like when applied to social sites like Twitter.

1. Target your customers quickly and easily through Twitter

You can find and follow potential clients online very quickly by using the Advanced Twitter search feature that lets you geo-target them within a certain radius and city. With it, you can get pretty specific quickly with Twitter when it comes to reaching out to potential clients. You can also use sites like Nearby Tweets to target in on future customers with their geo-targeting and industry specific search features.

2. Build Your Twitter Followers

Once you have located and followed them, tweet about content that is helpful and informative to your potential client, and they may return the “love” and follow you back. If you badger them with sales messages, you can expect a very poor follow rate.

3. Create a Blog

Include your link on Twitter in your profile that gives people the option to dig a little deeper into what your services and products are. You do not have to set up a blog but you will get the most benefit if you do and we will discuss why in the next step. You can also use a website or your Facebook page to provide more information about your products and services. Make it easy for visitors to find your services, products, and special offers once they arrive from Twitter onto your site.

4. Write Quality Blog Content

There are plug-ins available for Word Press that allow you to tweet the title of your blog posts automatically to Twitter. The tweet will include a link back to the blog article where people can read the full blog post. Once they are on your site, that is your chance to sell to them. These Twitter posts that include your links may get retweeted to their followers which will bring your blog more traffic.

5. Track the Traffic and Results

You should be tracking and taking a look at your traffic statistics to get a good understanding of where your traffic is coming from and how much traffic you are getting. Google offers the very popular free tool known as Google Analytics to help you do this. It is very easy to set up and only takes about 10 minutes to do so. By tracking your Twitter traffic, you will see what is getting you the best results and you will be able to adjust accordingly for better results.

On Twitter, people “follow” one another. When you follow someone on Twitter, their tweets appear  on your Twitter timeline which is part of your Twitter account. You will not need their approval to follow them, as long as their account is a public account and not private. You can follow friends, family members, movie stars, businesses, and a whole lot more.

Now, when it comes to marketing your business on Twitter, you want to get as many qualified followers as possible, as they can turn into customers. One of the best ways to get followers is to post useful information that will make others want to follow you. Once again, do not beat them over the head with your sales message because tweeple, Twitter people, will unfollow you very quickly and that is not our objective here. When marketing through social media, try to think of it as inviting a friend over for dinner and building a relationship over time that can lead to a sale. When your friend comes over to eat for the very first time, you should be more interested in getting to know him or her and not immediately selling to them. If you begin “pitching” them too soon, you risk losing not only a potential sale, but more importantly, a friend too.