When it comes to generating traffic for your website, there is nothing that can generate web traffic faster than a good pay per click campaign. Most business owners are familiar with the top 5 pay per click sites. They are Google, Yahoo!, MSN, AOL and Fox Audience Network. Most people stop there without exploring the other sites that offer good quality leads.

Here are the Top 50 ad networks that you may have never heard of in the past that can generate you more traffic. Of course, since they are used less frequently, the cost per click is lower. Thus, you should be able to increase your R.O.I.

Pay per click (PPC) is the ultimate compliment to SEO (organic rankings). Together they can work wonders for a business.

1. adbrite.com
2. bidvertiser.com
3. burstmedia.com
4. advertising.com
5. admob.com
6. valueclickmedia.com
7. tribalfusion.com
8. chitika.com
9. kontera.com
10. 247realmedia.com
11. fastclick.com
12. clicksor.com
13. vibrantmedia.com
14. clickbooth.com
15. collective.com
16. marchex.com
17. buysellads.com
18. tattomedia.com
19. quattrowireless.com
20. eyeblaster.com
21. azoogleads.com
22. 7search.com
23. yume.com
24. casalemedia.com
25. specificmedia.com
26. zestadz.com
27. undertone.com
28. contextweb.com
29. adknowledge.com
30. adify.com
31. spotxchange.com
32. adready.com
33. cpinteractive.com
34. sportgenic.com
35. traveladnetwork.com
36. mobclix.com
37. centro.net
38. greystripe.com
39. audiencescience.com
40. tremormedia.com
41. brightroll.com
42. targetspot.com
43. millenialmedia.com
44. trafficmarketplace.com
45. bluestreak.com
46. adcomion.com
47. pulse360.com
48. encirclemedia.com
49. jumptap.com
50. premiumnetwork.com

We have all heard by now that you should keep anyhere from 2 to 3 months worth of business expenses in the bank for when times are lean, but exactly why is that? Are not having profits simply enough? Well to put it politely, NO!

It’s not enough to have profits when those accounts have never paid you. It’s not enough to send out invoices and yet, not have deposits to show for it. A small business (or any business for that matter) can survive without income for a little while, but it will not survive without cash at all for any length of time. Cash is the absolute lifeblood of all businesses.

Cash can take on many various forms such as extra money in an account, stretching out accounts payable, established lines of credit, funding from private investors, and having assets that are easily liquidated into cash. By having cash or quick access to it, your company can avoid going into debt and avoid paying unnecessary interest on business debt.

When you have available cash, you can take advantage of sales on much needed equipment. Paying with cash in full normally accompanies discounts which will also enable your company to save additional money. To put is simply, cash is a small businesses lifeline. Without it, there is no business.

Whatever you do, do not create excuses for not taking on new projects and sales that can generate you money. I remember the first time that I sold a website. It was to our local chamber of commerce and I had absolutely no idea of how to make one. All I knew at the time was that there was a program called Adobe Dreamweaver that could help you make a site. Of course, I was a bit concerned at first and if I could not get the job done, I would have hired someone else to do it for me. If I would have turned that job down, it very well would have affected any referral work that the chamber of commerce would have brought my business. Business is too hard to come by to turn down work. It can have a nasty residual effect on your company’s bottom line.

So when it comes to getting a project that may be a bit too consuming for your company, refuse to say no to the money. If you are a florist and you just can’t handle the size of the order, then, higher temporary help or get other local florist companies involved that can offer you a decent price and at the same time, allow you to still make a profit.

If you perform well just once in situations like this, you can get more projects from the same customer as well as highly desirable referrals. Do not make it harder on yourself and do not make excuses by choosing not to bid. If there is money to be made, do not pass up on the opportunity because it will never come by again.

Whatever you do with your time and money do not waste it on fame unless you are using your fame as a lead generator for your business. At the end of the day, fame does not pay the bills and stroking your ego with popularity, will not increase sales.  Always choose sales over awards and profits over plaques.

If you are the face of your business, as is often the case for realtors and architects, then, make sure that any publicity that you get is directed to your company’s products and services. Put them first over promoting yourself when it comes to media coverage. Try to get your top money makers or cash cows featured in any article, news story, blog post, review or any other form of media that may be covering you.

Rather than having an article that has only pictures of you, ask the publication to show some of your best services or products. Basically, do not waste your time on tasks that do not involve customer acquisition and retention. Focus your time and efforts on increasing the bank account and not inflating your ego. Chances are that your fame has not accounted for many sales in your business anyhow.

When fame does come, make sure that you redirect the spotlight where it belongs and that is on the products and services that you offer that provide you the lifestyle that you enjoy.

One business method that is both a sure way to build customer loyalty and is also great for reaching out to new clients, is often overlooked. It is the concept of giving something away for free. For example, you can give away a trial size in the hopes of getting an order. If you have ever visited the food court in your local mall, you will have seen this method of giving put into practice rather aggressively. It doesn’t matter how many Asian or Chinese restaurants there are, they all offer you samples of their chicken in hopes of getting the sale. They know that if they give away enough samples, they will turn some of those taste testers into buyers. Those that sell cookies in the mall do the same thing. What’s better after eating some salty chicken, than a fresh chocolaty cookie.

If you go to the different cosmetic brands represented in stores like Macy’s, JC Penney, Neiman Marcus, and Saks Fifth Avenue, they will offer trial sizes of makeup in an effort to get the sale. It’s also hard to walk through these stores without being offered the opportunity to test the latest men’s and women’s fragrances.

You may not be able to give away a sample of your product for your business. You may not even sell a product. If you have a service based business, you can give add-on services to the sale in an effort to close the deal. For example, if you have a steam cleaning business, you might offer to clean the stairs for free if a certain amount is spent by the customer.

When we purchased our car recently, the dealer threw in a free oil change and also offered to have the car cleaned again at their expense. I wouldn’t say that alone was enough to close the deal but it did make us feel better about the purchase. Some things that you can always give away and make a great lasting impression are smiles and kind words. These are free and can go a  long way in making someone’s day better. Always remember that we do business with those that we like.

So, what can you give away?