SEO

Do you want more targeted traffic? Can your business use more qualified buyers? Are your competitors’ out selling you online? If so, then, a proper SEO campaign is what you need.

Our simple but effective plan of attack is 5 fold:

1. Strategy

We first examine your market and competitors in order to identify the best keywords to target for your business. Once this is done we determine the most qualified keywords to go after first while setting realistic goals and milestones. We then “Map” these keywords to relevant pages on your website for optimal ranking results.

2. On Page Optimization

About 15% or so of SEO has to do with what occurs on your website.  We have a perfected method of optimizing your website and all of it’s pages, so that you get the highest achievable rankings in the search engines for the keywords that you want to dominate. We work side by side with your business in determining what keywords are best for you to target.

3. Off Page Optimization

The majority of SEO takes place in building backlinks to your website. This is also known as Off Page Optimization. The search engines view each backlink to your site as a vote. The more quality votes that your site receives for a given keyword phrase, the higher your rankings will be for that keyword phrase. We build backlinks back to your site using a wide variety of methods that look natural to the search engines. We do not use black hat or spammy techniques that can get your site penalized or delisted in the search engines.

4. Monthly Traffic and Rank Reports

Each month we supply monthly reports that show your rankings for keywords in the search engines (Google, Yahoo, and Bing). We also provide traffic reports that show which keywords are delivering the most traffic to your website and to which pages visitors most often view.

5. Refine Strategy

No matter how well an SEO strategy is created initially, adjustments will be needed in order to get the best returns as the campaign goes on. Some keywords will outperform other keywords more quickly. Also, the search engines continually make changes to how they rank sites. We monitor these changes and refine our strategy to maximize the results and your marketing budget.

How to Select an SEO Company

When it comes to selecting an SEO company you must be careful. There are plenty of novices in this field that can do more harm to your site than good. That is why you will want to ask for a portfolio of proven results.

Also, be very careful if someone is guaranteeing a number listing on Google or any other search engine. SEOs do not own the search engines and do not control their rankings. When search engines change their algorithm (formula for ranking website pages for keyword phrases), there are always winners and losers and no SEO has control of what the search engines change.

What is SEO

If you are serious about increasing revenue for your business through online marketing, you cannot afford to overlook Search Engine Optimization or what is commonly known as SEO. SEO focuses on the free listings or organic results in the SERPS (Search Engine Results Pages). The organic listings are limited to 10 listings per page by default.

Circled in red below are the organic or free listings:

Why Organic Listings are Vitally Important

What most businesses do not realize is that the organic listings get the lion’s share of traffic from searchers. In fact, the top 3 listings, get over 60% of all web traffic and wherever the clicks go, so does the money. You want to have as many listings as possible on page 1 of the search engines for the terms that make your business money. Ideally, you want to be in the top 3 out of 10 listings. Honestly, if you are not on page in Google for your main keywords, you are the outside looking in and your competitors are the ones who are getting the business.

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