Meet the “robots.txt” File

When a search engine spider first arrives at a website, the spider looks for the “robots.txt” file. This is a text file that resides on the web server at the hosted domain. The “robots.txt” file has specific instructions for the search engine spider such as which parts of the site should or should not be indexed into their database.

(more…)

Now if we start off with a faulty foundation, it will be very easy for us to get discouraged from doing the right things or doing SEO at all on ours sites. That is why starting off right from the beginning is crucial to success. Try to think of your SEO efforts as a long term business plan. You may not see results today, but if you keep doing the right things, the results will come.

(more…)

When it comes to SEO, some people are just better at it than others, but why is that? Do the search engines just like them better than their competitors or maybe they have a direct connection to an insider at Google.

An SEO’s success or failure for that matter largely comes down to their experience and processes that they have refined over time. The people that are best at it have simply proven what consistently works over time.

(more…)

When it comes to the topic of search engine optimization (SEO), there tends to be a lot of confusion. You here all kinds of conversations on varying opinions about how to rank higher in the organic or free listings. Some SEOs even claim to know the Google ranking algorithm inside and out or Matt Cutts personally. The topic of SEO carries a certain mystique about it, even amongst SEOs.

It is true that there are technical details to SEO, but the true magic to SEO is really not that difficult at all. SEO breaks down into 2 basic categories which are on page optimization and off page optimization. On page optimization has to do with how the search engine’s view your site and off page optimization is how other sites link to you. This is commonly known in SEO circles as backlinks.

What the search engines do not want is for you to try to trick them. They do not want you gaming their system or manipulating their search results in anyway. If you try to deceive them, they will penalize you. Their are right and wrong ways to go about optimizing your site for the search engines and in this series on SEO we are going to set the record straight when it comes to all things SEO.

If you play by the search engines rules, all will go well but if you choose to try to game them, you risk losing all that you have worked for. You must know that there is no magic bullet when it comes to SEO, but if you execute solid SEO principles, you can obtain a coveted top ranking in the search engines.

When it comes to generating traffic for your website, there is nothing that can generate web traffic faster than a good pay per click campaign. Most business owners are familiar with the top 5 pay per click sites. They are Google, Yahoo!, MSN, AOL and Fox Audience Network. Most people stop there without exploring the other sites that offer good quality leads.

Here are the Top 50 ad networks that you may have never heard of in the past that can generate you more traffic. Of course, since they are used less frequently, the cost per click is lower. Thus, you should be able to increase your R.O.I.

Pay per click (PPC) is the ultimate compliment to SEO (organic rankings). Together they can work wonders for a business.

1. adbrite.com
2. bidvertiser.com
3. burstmedia.com
4. advertising.com
5. admob.com
6. valueclickmedia.com
7. tribalfusion.com
8. chitika.com
9. kontera.com
10. 247realmedia.com
11. fastclick.com
12. clicksor.com
13. vibrantmedia.com
14. clickbooth.com
15. collective.com
16. marchex.com
17. buysellads.com
18. tattomedia.com
19. quattrowireless.com
20. eyeblaster.com
21. azoogleads.com
22. 7search.com
23. yume.com
24. casalemedia.com
25. specificmedia.com
26. zestadz.com
27. undertone.com
28. contextweb.com
29. adknowledge.com
30. adify.com
31. spotxchange.com
32. adready.com
33. cpinteractive.com
34. sportgenic.com
35. traveladnetwork.com
36. mobclix.com
37. centro.net
38. greystripe.com
39. audiencescience.com
40. tremormedia.com
41. brightroll.com
42. targetspot.com
43. millenialmedia.com
44. trafficmarketplace.com
45. bluestreak.com
46. adcomion.com
47. pulse360.com
48. encirclemedia.com
49. jumptap.com
50. premiumnetwork.com