Local Maps

Including your business in local maps and directories has never been more important. Google has recently changed the importance of Google Places (formerly known as Google Maps) by integrating map results into their organic and pay per click listings.

Reaching More Local Consumers and Businesses

Google has recognized that there is a lot of advertising dollars in the hands of local businesses and local consumers. Not only has Google changed how maps view in their search engine, they have also launched two additional new products (Google Tags and Google Boost) in an effort to capture marketing dollars from local businesses.

Google is not the only search engine or directory that shows local maps for businesses. Some other top search engines and directories for local web traffic include Yahoo, Bing, Yelp, Best of the Web and Hot Frog to name a few. What makes map listings unique is that customers can submit reviews which can later influence potential customers. It is very important to have your business listing optimized on these services. Also, you must monitor what is being said about your company on these directory/map sites. We suggest having satisfied customers post reviews about your business, as these reviews can influence search engines rankings too.

In addition to these services, we also get you listed on an additional 50 important local directories:

• Online Yellow Pages and Super Pages
• Portals and guides such as AOL and City Search
• Cell phones and mobile devices such as the iphone and blackberry devices
• 411 Directory Assistance
• In car GPS navigation
• Telematics such as OnStar

In the photo below, you can see local map listings ads circled in red.