Social Media can provide lots of great exposure for your business. Before you dive in head first, there are a few mistakes you will want to avoid. After all, momma wouldn’t  think that was prudent.

1. Mixing Personal with Business - Unless you are the brand, separate your personal social media accounts from your business accounts. From a business perspective, most people don’t want the details of your personal life. They are more interested in your products and services rather than pictures of your family vacation.

2. Incomplete Profiles – Social media profiles provide an excellent opportunity for business. Make sure that you fill out your company profiles completely. An incomplete profile comes across as unprofessional.

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Google has reaffirmed their strong interest in social media once again. After all, Facebook is getting way to much traffic, and they offer pay per click advertising just like Google.

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Become a Trendsetter in Your Market Utilizing Online Social Media

With Social Media, your communication goals should remain quite simple. They are to educate, entertain, engage, excite and evangelize your online audience with all things that concern your brand and market. These 5 E’s (educate, entertain, engage, excite and evangelize) of online marketing will bring increased message clarity as well as increased sales. Let’s take a quick look at the 5 E’s of online social media marketing.

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A lot of people are totally missing the boat when it comes to marketing their business online. They seem to think that once they have the right to contact you online (maybe you followed them on Twitter or sent a friend request on Facebook) that they also have the right to shove their products and services down your throat as fast and endlessly as they can.

Somehow they seem to miss the fact that their is social etiquette online just like their is social etiquette in everyday life. If you had not seen a friend for a while, would you hit them with your sales pitch right away or would you first try to renew your acquaintance with them by having them over or lunch or dinner? I hope that you would elect to freshen up the relationship first. Now if you have the common sense to handle a friend that way, how do you think that you should handle someone that you have never met online?

I am amused that as soon as you follow someone on Twitter, that you quickly receive Direct Messages pushing their stuff repeatedly. It use to be that email spam was the big problem. Now, it’s social media spam that is rearing it’s ugly head. I think that if these people offered to genuinely help people build their businesses and help individuals achieve their personal goals, then they would have no problem selling their stuff too.

People and companies have no problems with buying. People actually love to buy, but they absolutely detest being sold to. So, if you are about to launch into social marketing, maybe it is best if you think of it as social networking. Take the time to network and help others. It will only increase your bottom line.